Jori Before and Now

Under the name JORI, Juan Jorion began producing and creating 'contemporary seating' in Wervik in Western Flanders (Belgium) in 1963. Over the years JORI has specialised in high-class, leather, contemporary seating units, which are a perfect combination of exclusive design, optimum seating comfort and high quality.

Jori Furniture
Jori Factory


In the early 1970s co-operation began with international designers, including Jean-Pierre Audebert, and product developers such as Paul Verhaert.

In the early 1990s two new young designers, Christophe Giraud and Koen Verhaert, joined the existing team. This team was also backed up by a highly effective Research & Development department.

Personalised seating comfort

JORI aims for 'Mental Comfort'. 'Mental Comfort' stands for a unique world, a world of unlimited comfort, where design and quality create a universe in which the body can relax endlessly. Almost all models are available in various seating heights, seating depths and back heights with many built-in functions enabling users to fully adjust their seating comfort to their personal requirements.

The most progressive technology and the most modern design are only significant if they are placed entirely at the service of enhanced seating comfort. Driven by this philosophy, JORI remains 'your innovative partner in high-class seating'.

The result of this search is a range of contemporary seats and sofas clearly carrying the JORI DNA: sophisticated design combined with unlimited customised seating comfort, styling by leading designers and executed in exclusive quality leather or fabric.

Jori Furniture